Mobile Phone and Core Brand Values free essay sample

With a portfolio as diverse as Googles, what are the companys core brand values? Is Google doing the right thing by diversifying into so many different product/service areas and taking on so many potential competitors (cloud computing, smart phones, high-speed Internet service, etc. )? Despite Google’s diverse portfolio, the company manages to maintain a very people-focused set of core brand values. Google’s core brand values consist of maintaining its position as the leading organizer of information for its web search users, providing the best web-based marketing resources for its advertising clients, and being an excellent employer for their employees. Google’s ten part philosophy includes values such as â€Å"You can make money without doing evil† and â€Å"Focus on doing one thing really, really well† (Kotler Keller, 2012, p. We will write a custom essay sample on Mobile Phone and Core Brand Values or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 38). The firm’s mission is to â€Å"organize the world’s information and make it universally accessible and useful† (Kotler Keller, 2012, p.  30). It’s important to Google that users find their products and services useful because the more utility end users find in their products, the more they will frequent Google’s sites. The more users visit Google’s sites, the more the company is able to display its ads; which are the cash cow of the business. In fact, 90% of Google’s revenue stream comes from advertising services. Google creates and distributes many of its applications and services for free as part of its strategy to dominate the search engine industry. In doing so, they create new opportunities to sell more ad space (Kotler Keller, 2012). I believe that Google is doing the right thing by diversifying its product offerings. However, I think they should be very selective of who they decide to compete against and how their strategies measure up against their core philosophies. Two of Google’s core beliefs are that they should do one thing really well and that they can make money without doing evil. Google purchased Motorola and sold it only two years later for a loss because they realized that the cell phone handset industry wasn’t for them. Thus, they went against one of their core beliefs of doing one thing really well. Google realized that they could continue to provide their Android software free to cell phone manufacturers and display their ads to end-users without the unprofitable Motorola manufacturing aspect of the business (Winkler Ramachandran, Motorola, 2014). Google also entered the fiber optic market where there has not been any true demand for their speeds by consumers, yet they are taking business away from Comcast and other cable and phone companies (Winkler Ramachandran, Fiber, 2014). Marketers have often been accused of manipulating consumers into making purchases that they do not need. Therefore, one might question if they are holding true to their belief of making money without doing evil. Google has always been known to be a very people-focused organization. If the company continues to diversify and take on new competitors, they should be careful not to stray away from their core beliefs. After all, it is their core beliefs that have gotten them this far.

Earthly vs. Earthy

Earthly vs. Earthy Earthly vs. Earthy Earthly vs. Earthy By Mark Nichol What’s the difference between earthly and earthy? Once upon a time, they were synonymous, but now, though there isn’t exactly a world of difference between the two terms, they have distinct meanings. Earthly is an adjective that refers to life on Earth, as opposed to extraterrestrial or spiritual existence. Earthy, by contrast, though it is superficially similar to earthly in its senses, denotes practicality, simplicity, or roughness, coarseness, or crudeness. Flavor, odor, or texture suggestive of soil, mundane matters and plain styles, and ribald humor are all described as earthy. Synonyms for earthly include earthbound, mundane (itself derived from the Latin word for world), terrestrial and terrene (both the former, a common word, and the latter, rarely employed, are descended from the Latin term for earth), and worldly; these terms, with the exception of earthbound, all relate to nonspiritual matters rather than extraplanetary ones. The noun from which both earthly and earthy developed is itself rich in meaning and has inspired numerous idiomatic phrases, including several that suggest the sense of earthly: Someone described as down to earth is realistic and sensible; a person described as being the salt of the earth is solid and reliable, and an earth mother is one with nurturing qualities, suggesting that she is an extension of the world, which provides all that humans need to live. And if someone says to a friend named Joe, â€Å"Earth to Joe, Earth to Joe,† the expression suggests that Joe is an astronaut in orbit and the speaker is an earthbound person sending a radio message to Joe to remind him that he figuratively needs to return to Earth’s surface and come to his senses. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:How Many Tenses in English?50 Idioms About Arms, Hands, and FingersTreatment of Words That Include â€Å"Self†